Padmashree College
The British College
ISMT College

Psychological Roots of Prejudice

Motivation 05 Feb 2023 818 0

Motivational Techniques

Prejudice and discrimination are persistent issues that affect people from all walks of life. Despite decades of research, the underlying causes of prejudice and discriminatory attitudes and behaviors remain complex and poorly understood. In this article, we will explore the psychological roots of prejudice, focusing on the key motivational and cognitive sources that drive discriminatory attitudes and behaviors.

Social Identity Theory

Social identity theory is a widely-accepted theory that explains the psychological basis of prejudice and discrimination. According to this theory, individuals categorize themselves and others into social groups, and prejudice arises from the need to enhance their own self-esteem and positive self-image. People are more likely to be prejudice towards out-groups (i.e., groups that they do not identify with) and to favor their own in-group (i.e., groups that they do identify with). This leads to biased attitudes and behaviors that favor one's own group and disadvantage other groups.

Social Dominance Theory

Social dominance theory is another widely-accepted theory that explains the psychological basis of prejudice and discrimination. This theory proposes that prejudice arises from the desire to maintain power and status hierarchies within society. People who belong to dominant groups are more likely to exhibit prejudice towards other groups that they perceive as a threat to their power and status. This type of prejudice is often motivated by a desire to maintain the status quo and to protect the benefits and privileges of dominant groups.

Threatening Out-groups

Research has shown that people are more likely to exhibit prejudice towards groups that they perceive as a threat to their well-being or security. This type of prejudice is often motivated by fear and anxiety, and can lead to discriminatory attitudes and behaviors towards groups that are perceived as a threat. For example, people may exhibit prejudice towards immigrants because they believe that they pose a threat to their jobs, security, or way of life.

Implicit Bias

Implicit bias refers to unconscious biases that people hold towards certain groups. These biases are not consciously controlled, but they can nonetheless have a significant impact on people's thoughts, emotions, and behaviors. Implicit biases are often driven by stereotypes and can result in discriminatory attitudes and behaviors towards certain groups, even among people who consciously believe in equality and fairness.

Cognitive Dissonance

Cognitive dissonance refers to the psychological discomfort that people experience when they hold conflicting attitudes or beliefs. This discomfort can lead to biased attitudes and behaviors, as people try to reduce their cognitive dissonance by changing their attitudes or behaviors. For example, people who are conflicted about their prejudice towards a particular group may adopt more extreme discriminatory attitudes or behaviors in an effort to reduce their cognitive dissonance.

Social Learning Theory

Social learning theory suggests that people learn prejudice through observing and imitating the attitudes and behaviors of others. This type of prejudice is often learned through socialization and exposure to discriminatory messages in the media, education, and other cultural institutions. People may also learn prejudice through direct experience, for example by observing discriminatory attitudes and behaviors among friends and family members.

Conclusion

In conclusion, prejudice and discriminatory attitudes and behaviors are driven by a complex interplay of motivational and cognitive factors. Understanding these factors is essential for addressing and reducing prejudice and discrimination in society. The latest research findings and real-life examples provide valuable insights into the psychological roots of prejudice and the ways in which it can be addressed.

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