What is Digital Marketing?
All marketing activities that take place online are referred to as digital marketing. Digital Marketing is often known as online marketing. To engage with present and potential customers, businesses use digital channels including search engines, social media platforms, email, and other websites. This also involves messaging via text and/or WhatsApp.
Digital marketing is a popular choice of major companies as it allows them to highly optimise their marketing efforts. As opposed to traditional marketing, digital marketing allows companies to reach their target audience directly and also enables them to track the performance metrics of their marketing campaigns accurately.
Digital Marketing Course In Nepal
The best way to enter the digital marketing industry is to firstly, become a certified digital marketer. A popular choice of many students is to take up a digital marketing course online in order to be able to learn from the best institutes, irrespective of their geographical location.
The Indian Institute of Digital Education (IIDE) is launching its 4-month Advanced Certification In Digital Marketing in Nepal. IIDE is India’s premier institute of digital marketing.
On successful completion of IIDE’s course, students can avail multiple benefits.
- IIDE provides their students with an internationally recognised digital marketing certification.
- Students also receive digital marketing career opportunities with 100% placement assistance. IIDE’s alumni work at companies like Feat International, MediaNet, and Mediacom.
The curriculum at IIDE is taught by industry experts and is modern and up-to-date. On taking up the course, the students stand to receive-
- 100+ hours of live lectures.
- 50+ hours of video lectures.
- 1-on-1 mentoring sessions.
- Opportunities to work on live brand projects
- Resume and interview training
- Mastery of 20+ tools like WordPress, Shopify, MailChimp, and many more.
Types Of Jobs In Digital Marketing.
The definition of "digital marketing" is broad. It encompasses a variety of positions that can be broadly divided into two categories: Performance Marketing and Brand Marketing.
Performance marketing refers to sales-only driven work that focuses more on short-term metrics and conversion rates. It means approaching marketing activities with an aggressive sales-based outlook. Performance marketing includes all the practices companies include in their marketing efforts in order to maximize sales.
Brand Marketing is a relatively slow process that focuses on building a brand’s image over time and works on creating a good perception of the brand amongst the audience. It is not as conversion and sales-driven as performance marketing and focuses more on factors regarding the online aesthetic of the brand and the brand’s tonality in marketing campaigns.
Companies use a combination of these categories to run successful marketing campaigns. Most students choose one of the two to specialize in after they get their digital marketing certification. Alternatively, some choose to work as freelancers and as a result, end up doing both kinds of work for their clients.
Digital marketing Jobs in Nepal
Jobs in digital marketing are very flexible and rewarding in nature. Marketers can work full-time, part-time, as a freelancer, and even work from home at their own convenience. There are multiple roles ranging from internships to senior management-level roles that aspiring marketers can apply for. As a digital marketer, you will either work in a company’s in-house digital marketing team, or you will be a part of a digital marketing agency that brands hire to carry out and maintain their digital marketing activities.
On the performance marketing side, marketers can apply for jobs like-
- Paid Media Associate: This is the person responsible for running a company’s paid advertisements on platforms such as Facebook, Instagram, and Google. It is a job that requires technical knowledge of advertising tools as well as the platform’s advertising guidelines.
- SEO Expert: SEO stands for search engine optimization. This person will make sure that the company’s website and social media are SEO-friendly. It is a role that requires a certain level of analysis and technical knowledge.
On the other hand, the brand marketing side offers jobs such as-
- Copywriter: A copywriter is a person responsible for framing verbal content for social media marketing campaigns as well as organic posts. They are the people who frame the content that goes in the graphics as well as the captions with posts.
- Social Media Manager- A social media manager, as the job title suggests manages a company’s social media. It is their job to create and plan relevant and impactful content for the company across all platforms.
Digital marketing is an industry with a promising future both in Nepal and worldwide. Reports have shown that it is showing a growth trend of up 25% YoY. All of this indicates that there’s no better time to enter the industry and start your digital marketing journey.
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Author’s Bio
Karan ShahFounder and CEO at IIDE Karan Shah is an Edu-preneur, Tedx speaker, Harvard alumnus specializing in eCommerce, and the founder of IIDE - The Digital School. He is a reputed author on the topics of education, digital marketing, and Ed-techs. Over the years he has penned a plethora of articles in leading news outlets such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few. |
