Padmashree College
The British College

BBA Marketing with International Business: Career Path

Career 16 Jan 2023 404 0

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Overview of BBA Marketing with International Business

BBA in Marketing with International Business is an undergraduate program that combines the study of marketing and international business. It focuses on the principles of marketing and how they apply to global markets. Students in the program will learn about consumer behavior, market research, branding, product development, and distribution. They will also study international business concepts such as international trade, foreign exchange, and cultural differences. This program will prepare students for careers in international marketing, brand management, and global sales. Additionally, students will gain an understanding of the global economy, cross-cultural communication, and international marketing strategies.

Course Outlines

The course outline for a BBA in Marketing with International Business may vary depending on the specific program and university. However, here is an example of some of the courses that students may take during their program:

  • Introduction to Marketing: This course covers the basic principles of marketing, including consumer behavior, market research, product development, pricing, and promotion.
  • International Business: This course provides an overview of the global economy and the various factors that influence international trade. Students will learn about the challenges and opportunities of doing business in different countries, as well as strategies for managing cross-cultural communication.
  • Marketing Research: This course teaches students how to conduct market research to gather information about consumers, competitors, and the marketplace. Students will learn about different research methods, data analysis techniques, and how to use research to inform marketing decisions.
  • Brand Management: This course covers the process of creating and managing a brand, including branding strategies, brand positioning, and brand equity.
  • International Marketing: This course focuses on the unique challenges and opportunities of marketing products and services in a global context. Students will learn about the cultural, economic, and political factors that influence international marketing decisions.
  • Marketing Analytics: This course covers the use of data and statistical analysis in marketing decision making, including data collection, data cleaning, data visualization, and statistical analysis.
  • Global Sales Management: This course covers the process of selling products and services in an international context. Students will learn about the challenges of selling in different cultures and markets, and how to develop effective sales strategies.
  • Global Supply Chain Management: This course covers the process of planning, organizing, and controlling the flow of goods and services from suppliers to customers in a global context. Students will learn about the challenges of managing global supply chains and how to develop effective supply chain strategies.
  • International Business Law: This course covers the legal aspects of doing business in different countries, including international trade laws, contract law, and intellectual property law.
  • International Business Ethics: This course covers the ethical issues that arise in the context of international business, including issues related to human rights, environmental sustainability, and corporate social responsibility.

Objectives, Goals, and Vision

The objectives, goals, and vision of a BBA in Marketing with an International Business program may vary depending on the specific program and university. However, here are some general examples of what the program may aim to achieve:

Objectives:

  • To provide students with a solid understanding of the principles of marketing and how they apply to global markets
  • To help students develop skills in market research, branding, product development, and distribution
  • To give students an understanding of the global economy and the various factors that influence international trade
  • To prepare students for careers in international marketing, brand management, and global sales

Goals:

  • To equip students with the knowledge and skills necessary to succeed in the global marketplace
  • To provide students with a comprehensive understanding of the cultural, economic, and political factors that influence international marketing decisions
  • To help students develop the ability to conduct market research and use data to inform marketing decisions
  • To foster an understanding of ethical issues in international business and the importance of corporate social responsibility

Vision:

  • To be recognized as a leading program in the field of marketing with international business, and to produce graduates who are well-prepared to succeed in the global marketplace.
  • To be a program that prepares students to be ethical and responsible leaders in the field of international business and contribute to the greater good of society.
  • To continuously improve and evolve the program to stay current with the trends and demands of the industry and provide a holistic education to students.

In summary, the program aims to provide students with a strong foundation in marketing and international business, as well as the skills and knowledge necessary to succeed in the global marketplace. The program focuses on developing the student's ability to think critically, make data-driven decisions, and conduct research, as well as to be ethical and responsible leaders.

Eligibility

The eligibility criteria for a BBA in Marketing with International Business program may vary depending on the specific program and university. However, here are some general examples of what the program may require:

  • Educational Qualifications: Most programs require applicants to have completed their higher secondary education (12th grade or equivalent) with a good academic record. Some universities may have specific requirements for the subjects studied in high school, such as mathematics and English.
  • Entrance Exams: Some universities may require applicants to take entrance exams such as Common Aptitude Test (CAT) or Joint Management Entrance Test (JMET) in order to be considered for the program.
  • English Language Proficiency: Some programs may require applicants to demonstrate proficiency in English, either through a standardized test such as the TOEFL or IELTS, or through an interview or written test.
  • Work Experience: Some programs may require applicants to have some work experience, although this is less common for undergraduate programs.
  • Other requirements: Some universities may have additional requirements such as a personal statement or letter of recommendation.

It's important to note that the eligibility criteria can vary depending on the specific program and university, so it's best to check with the admissions office of the university you're interested in for the most up-to-date information.

Knowledge and Skills

A BBA in Marketing with International Business program aims to equip students with a range of knowledge and skills that will prepare them for careers in international marketing, brand management, and global sales. Here are some examples of the knowledge and skills students may gain through the program:

  • Marketing Principles: Students will gain a solid understanding of the principles of marketing, including consumer behavior, market research, product development, pricing, and promotion.
  • International Business: Students will learn about the global economy and the various factors that influence international trade, including challenges and opportunities of doing business in different countries, as well as strategies for managing cross-cultural communication.
  • Market Research: Students will learn how to conduct market research to gather information about consumers, competitors, and the marketplace. They will learn about different research methods, data analysis techniques, and how to use research to inform marketing decisions.
  • Brand Management: Students will learn about the process of creating and managing a brand, including branding strategies, brand positioning, and brand equity.
  • International Marketing: Students will learn about the unique challenges and opportunities of marketing products and services in a global context, including cultural, economic, and political factors that influence international marketing decisions.
  • Marketing Analytics: Students will learn about the use of data and statistical analysis in marketing decision-making, including data collection, data cleaning, data visualization, and statistical analysis.
  • Global Sales Management: Students will learn about the process of selling products and services in an international context, including the challenges of selling in different cultures and markets, and how to develop effective sales strategies.
  • Global Supply Chain Management: Students will learn about the process of planning, organizing, and controlling the flow of goods and services from suppliers to customers in a global context, including the challenges of managing global supply chains and how to develop effective supply chain strategies.
  • International Business Law: Students will learn about the legal aspects of doing business in different countries, including international trade laws, contract law, and intellectual property law.
  • International Business Ethics: Students will learn about the ethical issues that arise in the context of international business, including issues related to human rights, environmental sustainability, and corporate social responsibility.

In summary, the program aims to provide students with a strong foundation in marketing and international business, as well as the skills and knowledge necessary to succeed in the global marketplace, including critical thinking, problem-solving, data analysis, and ethical decision-making.

Scope

The scope of a BBA in Marketing with an International Business program is quite broad, as it covers both marketing and international business. Here are some examples of the areas of work graduates of this program may be qualified for:

  • International Marketing: Graduates may work in international marketing roles, developing and implementing marketing strategies for companies that operate in global markets.
  • Brand Management: Graduates may work as brand managers, responsible for developing and executing brand strategies for products and services.
  • Global Sales Management: Graduates may work in sales management roles, developing and implementing sales strategies for companies that operate in global markets.
  • Global Supply Chain Management: Graduates may work in supply chain management roles, planning, organizing and controlling the flow of goods and services from suppliers to customers in a global context.
  • Market Research: Graduates may work in market research roles, conducting research to gather information about consumers, competitors, and the marketplace, and using that information to inform marketing decisions.
  • Consultancy: Graduates may work as consultants, helping companies to navigate the complexities of the global marketplace.
  • Entrepreneurship: Graduates may start their own businesses in the field of international marketing, brand management, and global sales.
  • Government and Non-profit Organizations: Graduates may work in government agencies or non-profit organizations that deal with international trade and economic development.
  • Import-Export Business: Graduates may work in import-export businesses, managing the flow of goods and services between different countries.
  • Multinational Corporations: Graduates may work in multinational corporations, in roles such as international marketing, brand management, global sales, and global supply chain management.

Overall, the program provides a broad range of opportunities for students to work in different sectors and fields. The graduates of this program are well-prepared for the global marketplace and have a wide range of career options to choose from, depending on their interests and skills.

Career Path

A BBA in Marketing with International Business can open up a variety of career paths for graduates. Here are some examples of the types of roles that graduates may pursue:

  • International Marketing Manager: These professionals are responsible for developing and implementing marketing strategies for companies that operate in global markets. They may also be involved in market research and analysis, and in identifying new international business opportunities.
  • Brand Manager: These professionals are responsible for the development and execution of brand strategies for products and services. They often work closely with marketing teams to research and understand target audiences and develop campaigns to reach them.
  • Global Sales Manager: These professionals are responsible for developing and implementing sales strategies for companies that operate in global markets. They may also be involved in identifying new business opportunities and building relationships with international clients.
  • Global Supply Chain Manager: These professionals are responsible for planning, organizing and controlling the flow of goods and services from suppliers to customers in a global context. They may also be responsible for logistics, inventory management, and tracking the performance of suppliers.
  • Market Research Analyst: These professionals conduct research to gather information about consumers, competitors, and the marketplace, and use that information to inform marketing decisions. They may also be involved in analyzing data, creating reports, and presenting findings to clients or internal teams.
  • Consultant: These professionals help companies to navigate the complexities of the global marketplace, from identifying new business opportunities to developing strategies for entering new markets.
  • Entrepreneur: Graduates may also start their own business in the field of international marketing, brand management, and global sales, identifying opportunities and developing strategies for growth.
  • Government and Non-profit Organizations: Graduates may work in government agencies or non-profit organizations that deal with international trade and economic development, helping to develop and implement policy related to international business.
  • Import-Export Business: Graduates may work in import-export businesses, managing the flow of goods and services between different countries.
  • Multinational Corporations: Graduates may work in multinational corporations, in roles such as international marketing, brand management, global sales, and global supply chain management.

Overall, Graduates of BBA in Marketing with International Business have a wide range of career options to choose from, depending on their interests and skills. The program provides a good foundation for those who want to pursue a career in international business and marketing.

Job Outlook

The job outlook for graduates of a BBA in Marketing with an International Business program is generally positive. As the global economy continues to expand and companies increasingly look to tap into international markets, there is a growing demand for professionals with knowledge and skills in international business and marketing.

International marketing managers, brand managers, and global sales managers are in high demand as companies look to expand into new international markets. Similarly, global supply chain management is a critical function in today's global business environment, and the job outlook for these positions is positive.  Market research analysts are also in high demand, as companies rely on market research to inform their marketing and business strategies. 

Consultancy, entrepreneurship, government and non-profit organizations, import-export business, and multinational corporations are also good career options for graduates with a BBA in Marketing with International Business, and they are expected to grow in the future.

Overall, the job outlook for graduates of a BBA in Marketing with an International Business program is generally positive, as the demand for professionals with knowledge and skills in international business and marketing is expected to continue to grow in the future.

Duties, Tasks, Roles, and Responsibilities

The duties, tasks, roles, and responsibilities of professionals in marketing with international business will vary depending on the specific job and industry. However, here are some examples of what professionals in this field may be responsible for:

  • International Marketing Manager: These professionals are responsible for developing and implementing marketing strategies for companies that operate in global markets. They may conduct market research and analysis, and identify new international business opportunities. They may also be responsible for developing and managing budgets, working with cross-functional teams, and communicating with international clients and partners.
  • Brand Manager: These professionals are responsible for the development and execution of brand strategies for products and services. They may conduct market research, create campaigns, and work with other teams such as advertising, sales, and product development to execute the brand strategy. They may also be responsible for monitoring and analyzing the performance of the brand and making adjustments as necessary.
  • Global Sales Manager: These professionals are responsible for developing and implementing sales strategies for companies that operate in global markets. They may be responsible for identifying new business opportunities and building relationships with international clients. They may also be responsible for forecasting sales, developing sales plans, and managing a sales team.
  • Global Supply Chain Manager: These professionals are responsible for planning, organizing and controlling the flow of goods and services from suppliers to customers in a global context. They may also be responsible for logistics, inventory management, and tracking the performance of suppliers. They may work closely with other departments such as production, logistics, and purchasing to ensure that products are delivered on time and at a reasonable cost.
  • Market Research Analyst: These professionals conduct research to gather information about consumers, competitors, and the marketplace, and use that information to inform marketing decisions. They may conduct surveys, interviews, and focus groups, and use statistical software to analyze data. They may also be responsible for creating reports and presentations to communicate research findings to clients or internal teams.
  • Consultant: These professionals help companies to navigate the complexities of the global marketplace, from identifying new business opportunities to developing strategies for entering new markets. They may be responsible for conducting research, analyzing data, and developing recommendations for clients.
  • Entrepreneur: Graduates may also start their own business in the field of international marketing, brand management, and global sales, identifying opportunities and developing strategies for growth. They may be responsible for all aspects of the business, from product development to sales and marketing.
  • Government and Non-profit Organizations: Graduates may work in government agencies or non-profit organizations that deal with international trade and economic development, helping to develop and implement policy related to international business.
  • Import-Export Business: Graduates may work in import-export businesses, managing the flow of goods and services between different countries. They may be responsible for arranging transportation, customs clearance, and compliance with trade regulations.
  • Multinational Corporations: Graduates may work in multinational corporations, in roles such as international marketing, brand management, global sales, and global supply chain management. They may be responsible for identifying new business opportunities, developing and implementing marketing and sales strategies, and managing cross-functional teams.

Overall, the duties, tasks, roles, and responsibilities of professionals in marketing with international business will vary depending on the specific job and industry, but generally, these professionals are responsible for identifying and developing business opportunities, conducting market research, developing and implementing marketing and sales strategies, and managing teams.

Career Options

Here is a list of 15 career options for graduates of a BBA in Marketing with International Business program:

  • International Marketing Manager
  • Brand Manager
  • Global Sales Manager
  • Global Supply Chain Manager
  • Market Research Analyst
  • Consultant
  • Entrepreneur
  • Government and Non-profit Organizations
  • Import-Export Business
  • Multinational Corporations
  • Digital Marketing Manager
  • Product Manager
  • Public Relations Manager
  • Event Manager
  • Advertising Manager

It's important to note that this list is not exhaustive and there may be other career options available to graduates of the program, depending on their interests and skills. Additionally, it's also worth noting that the job titles and responsibilities may vary depending on the specific company and industry.

Challenges

There may be several challenges that graduates of a BBA in Marketing with International Business program may face in their careers. Here are some examples:

  • Cultural differences: When working in international markets, professionals may face cultural differences that can impact communication, negotiation, and decision making. Understanding and adapting to these cultural differences can be a challenge.
  • Language barriers: Professionals working in international markets may face language barriers that can make communication difficult. Being able to speak the local language, or at least having a basic understanding of it, can be very beneficial in these situations.
  • Economic and political instability: Economic and political instability in certain countries can create uncertainty and volatility in the marketplace. This can make it difficult for professionals to plan and make decisions.
  • Legal and regulatory challenges: Professionals may face legal and regulatory challenges when working in international markets. These can include differences in laws, taxes, and regulations between countries.
  • Competition: The global marketplace is highly competitive, and companies are constantly vying for market share. Keeping up with the latest trends and staying ahead of the competition can be a challenge.
  • Ethical issues: Professionals may face ethical issues when working in international markets, such as issues related to human rights, environmental sustainability, and corporate social responsibility.
  • Adapting to new technologies: The field of marketing and international business is constantly evolving, and professionals must keep up with the latest technologies and trends in order to stay competitive.
  • Time zone difference: Professionals working in international markets may face difficulties with communication and coordination due to time zone differences.
  • Lack of experience or knowledge: Graduates may face challenges in finding the right job or clients due to lack of experience or knowledge in the field.
  • Balancing work and personal life: Professionals may face challenges in balancing their work and personal life due to the demanding nature of their job.

It's important to note that these challenges can vary depending on the specific job and industry, but understanding and being prepared for them can help graduates to better navigate the complexities of the global marketplace.

Why Choose BBA in Marketing with International Business program?

There are several reasons why someone may choose to pursue a BBA in Marketing with International Business program:

  • Career opportunities: As the global economy continues to expand and companies increasingly look to tap into international markets, there is a growing demand for professionals with knowledge and skills in international business and marketing. Graduates of this program are well-prepared for the global marketplace and have a wide range of career options to choose from, depending on their interests and skills.
  • Multidisciplinary program: This program combines the disciplines of marketing and international business, providing students with a well-rounded education that can be applied in a variety of industries and roles.
  • Global perspective: The program provides students with a global perspective on business, giving them an understanding of the unique challenges and opportunities of doing business in different cultures and markets.
  • Hands-on experience: Many programs offer internships or other hands-on opportunities, allowing students to gain real-world experience and apply what they've learned in the classroom to actual business situations.
  • Networking opportunities: The program provides students with the opportunity to network with professionals in the field, which can be valuable in terms of finding job opportunities and building professional relationships.
  • Strong foundation: The program provides students with a strong foundation in marketing and international business, as well as the skills and knowledge necessary to succeed in the global marketplace, including critical thinking, problem-solving, data analysis, and ethical decision-making.
  • Preparation for graduate studies: This program can also serve as a stepping stone for those who want to pursue a graduate degree in business, marketing or international business.
  • Entrepreneurial opportunities: The program also provides students with a good foundation to start their own business in the field of international marketing, brand management, and global sales.

Overall, a BBA in Marketing with International Business program can be a great choice for students who are interested in pursuing a career in international business and marketing, and want to gain a well-rounded education that can be applied in a variety of industries and roles.

FAQ

Q: How long does it take to complete a BBA in Marketing with International Business program?

A: The length of a BBA in Marketing with International Business program can vary depending on the institution, but most programs take four years to complete on a full-time basis.

Q: What are the prerequisites for a BBA in Marketing with International Business program?

A: The prerequisites for a BBA in Marketing with International Business program can vary depending on the institution, but most programs require a high school diploma or equivalent, and some may require standardized test scores such as the SAT or ACT.

Q: What kind of jobs can I get with a BBA in Marketing with International Business?

A: Graduates of a BBA in Marketing with International Business program may be qualified for a variety of roles, including international marketing manager, brand manager, global sales manager, global supply chain manager, market research analyst, consultant, and entrepreneur.

Q: What kind of skills will I develop in a BBA in Marketing with International Business program?

A: A BBA in Marketing with International Business program aims to provide students with a range of knowledge and skills that will prepare them for careers in international marketing, brand management, and global sales. Examples of skills that students may develop include critical thinking, problem-solving, data analysis, and ethical decision-making, as well as knowledge of marketing principles, international business, and market research.

Q: How is the job outlook for graduates of a BBA in Marketing with International Business program?

A: The job outlook for graduates of a BBA in Marketing with International Business program is generally positive. As the global economy continues to expand and companies increasingly look to tap into international markets, there is a growing demand for professionals with knowledge and skills in international business and marketing. According to the Bureau of Labor Statistics, the employment of marketing managers, logisticians and market research analysts is projected to grow.

Q: How can I gain real-world experience while pursuing a BBA in Marketing with International Business program?

A: Many programs offer internships or other hands-on opportunities, such as case studies, projects, or simulated business scenarios, allowing students to gain real-world experience and apply what they've learned in the classroom to actual business situations. Some programs also have opportunities for students to participate in international business competitions or study abroad programs. Additionally, students can gain experience through part-time jobs, volunteer work, or starting their own business.

Q: Can I pursue a career in international business and marketing without a BBA in Marketing with International Business program?

A: While a BBA in Marketing with International Business program can provide a strong foundation in these areas, it is possible to pursue a career in international business and marketing without a degree specifically in that field. A degree in a related field, such as business, finance, or economics, can also be valuable. Additionally, gaining experience in international business and marketing through internships, volunteer work, or starting your own business, can also be beneficial. However, having a BBA in Marketing with International Business will give you a more specialized education, and knowledge and skills that are highly valued by employers in the field. It can also open up more career opportunities and help you to stand out in a competitive job market. Therefore, having a BBA in Marketing with International Business can be a valuable asset for pursuing a career in international business and marketing.

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