The Bachelor of Business Administration at South Asian School of Tourism and Hotel Management is a full-time undergraduate management program offered in Biratnagar, Morang. SASTHM introduced the BBA program in 2009.
The program is affiliated with Purbanchal University and follows the curriculum of its Faculty of Management. It combines foundation subjects, functional management courses, specialization study, capstone courses, and an organizational internship.
| Field | Details |
|---|---|
| Course | Bachelor of Business Administration |
| Abbreviation | BBA |
| Institution | South Asian School of Tourism and Hotel Management |
| Location | Biratnagar, Morang |
| Affiliation | Purbanchal University |
| Academic level | Bachelor’s degree |
| Study format | Full-time, semester system |
| Semesters | Eight |
| Total credits | 120 |
| Course components | 40, including internship |
| Internship | Five credits |
| Medium | English |
The curriculum contains 18 credit hours of foundation courses, 76 credit hours of core courses, six credit hours of capstone courses, 15 credit hours of specialization study, and a five-credit internship. Each semester carries 15 credit hours.
The BBA program develops a foundation in management education while introducing students to the major functional areas of business. It aims to strengthen managerial and entrepreneurial capabilities through academic and co-curricular study.
The program specifically focuses on:
Building an understanding of management education
Developing communication skills
Preparing students for responsibilities in management-related fields
Developing a systematic and results-oriented approach to business issues
Encouraging social responsibility in management practice
Strengthening entrepreneurial knowledge and skills
At SASTHM, the program also connects management education with information technology through subjects such as Database Management System, Management Information System, and E-commerce. Case-based study, project work, presentations, continuous evaluation, and internship are included within its academic approach.
Applicants must have:
Completed twelve years of schooling or an equivalent qualification from a university, board, or institution recognized by Purbanchal University
Secured at least 40 percent in 10+2, PCL, or an equivalent program
The early semesters establish a base in mathematics, communication, economics, accounting, and management. The middle semesters cover finance, marketing, human resources, business law, taxation, operations, research, information systems, and organizational management.
The final semesters introduce supply chain management, E-commerce, specialization courses, capstone subjects, and an organizational internship.
| Semester | Courses | Credits |
|---|---|---|
| First | Business Mathematics; English; Business Economics; Financial Accounting I; Principles of Management | 15 |
| Second | Business Communications; Macro Economic Analysis and Policy; Business Statistics; Principles of Marketing; Financial Accounting II | 15 |
| Third | Cost and Management Accounting; Business Finance; Database Management System; Marketing Management; Business Environment of Nepal | 15 |
| Fourth | Business Law; Financial Management; Taxation and Auditing; Human Resource Management; Quantitative Techniques for Business | 15 |
| Fifth | Research Methodology and Report Writing; Production and Operations Management; Banking and Insurance; Project Management; Organizational Behavior | 15 |
| Sixth | Management Information System; Public Finance; Total Quality Management; Tourism Management; Entrepreneurship Development | 15 |
| Seventh | Supply Chain Management; E-commerce; Internship; Specialization I; Specialization II | 15 |
| Eighth | International Business; Strategic Management; Specialization III; Specialization IV; Specialization V | 15 |
The curriculum has 40 course components and distributes 120 credits equally across the eight semesters.
Students select one specialization area and complete five courses from the six available subjects in that area.
Consumer Behavior
Advertising and Sales Promotion
Sales and Distribution Management
Marketing of Services
Brand Management
Retail Management
Capital Structures
Working Capital Management
Financial Institutions and Market
Financial Derivatives and Risk Management
Capital Investment and Financing Decisions
Security Analysis and Portfolio Management
Designing and Managing HR System
Training and Development
Organization Development
Leadership and Team Building
Industrial Relations
Conflict Management and Negotiation
Advanced Cost Accounting
Advanced Management Accounting
Taxation Practices in Nepal
Auditing
Budgeting
Company Accounts
International Marketing
International Finance
Cross-Cultural Negotiations
Export Promotion Management
Forex Management
Foreign Language—any one United Nations language except English
The medium of instruction and examination is English. For theoretical courses carrying 100 marks, assessment is divided between internal assessment and the semester-end examination.
| Assessment | Marks | Pass marks |
|---|---|---|
| Internal Assessment | 30 | 12 |
| Semester-End Examination | 70 | 28 |
Internal assessment includes class tests or term papers, attendance, group discussion or class participation, and presentations.
Students must maintain at least 80 percent attendance in each course to become eligible for the semester-end examination. The written semester-end examination is conducted by the university and carries 70 marks.
The five-credit internship is included in the seventh semester. Students spend eight weeks in an organization and apply management concepts to practical work.
The internship develops exposure to organizational analysis, financial analysis, marketing analysis, workplace communication, report writing, and the preparation of practical recommendations.
Internship evaluation carries 100 marks:
Organization’s evaluation: 20 marks
Written internship report: 40 marks
Viva-voce examination: 40 marks
The written report is assessed for format, content, writing, and analysis. The viva examines presentation skills, understanding of the organization and assigned work, communication, and responses to questions.
The combination of foundation, core, specialization, capstone, and internship components can help students develop:
Business communication and presentation
Accounting and financial analysis
Marketing planning and market analysis
Human resource and organizational management
Quantitative and statistical analysis
Research and report writing
Business information-system awareness
Project and operations management
Strategic and entrepreneurial thinking
Organizational observation and problem analysis
Development in these areas depends on academic participation, project work, specialization choice, internship engagement, and individual practice.
SASTHM offers admission-stage scholarships under the following categories:
Meritorious Scholarship
Need Based Scholarship
Under Privileged Scholarship
SASTHM Students Scholarship for students who completed intermediate or 10+2 studies at Arniko Boarding School, Biratnagar
Admission-stage scholarship decisions consider academic performance, entrance examination results, and interview performance. These scholarships remain valid for the first semester.
BBA students may apply for a Performance Based Scholarship in later semesters. Eligibility for the succeeding semester depends on internal grades earned in the previous semester.
Graduates may explore entry-level opportunities related to business administration, accounting, banking and insurance, finance, marketing, human resources, operations, project coordination, supply chain activities, E-commerce, and organizational management.
The entrepreneurship component may also support students who plan to develop or manage a business. Career outcomes depend on academic performance, practical skills, experience, specialization, location, and available opportunities.
The course can support postgraduate study in management. SASTHM also offers a Master in Business Administration program affiliated with Purbanchal University.
The BBA program may suit students interested in business, management, finance, marketing, accounting, entrepreneurship, information systems, or organizational work.
Students should be prepared for numerical subjects, written assignments, presentations, group activities, research work, examinations, specialization study, and an eight-week internship. The course offers broad management education rather than training for only one business function.
