Bachelor of Business Administration (BBA)

Bachelor of Business Administration (BBA) at SASTHM

The Bachelor of Business Administration at South Asian School of Tourism and Hotel Management is a full-time undergraduate management program offered in Biratnagar, Morang. SASTHM introduced the BBA program in 2009.

The program is affiliated with Purbanchal University and follows the curriculum of its Faculty of Management. It combines foundation subjects, functional management courses, specialization study, capstone courses, and an organizational internship.

Course overview

The curriculum contains 18 credit hours of foundation courses, 76 credit hours of core courses, six credit hours of capstone courses, 15 credit hours of specialization study, and a five-credit internship. Each semester carries 15 credit hours.

Program objectives

The BBA program develops a foundation in management education while introducing students to the major functional areas of business. It aims to strengthen managerial and entrepreneurial capabilities through academic and co-curricular study.

The program specifically focuses on:

• Building an understanding of management education

• Developing communication skills

• Preparing students for responsibilities in management-related fields

• Developing a systematic and results-oriented approach to business issues

• Encouraging social responsibility in management practice

• Strengthening entrepreneurial knowledge and skills

At SASTHM, the program also connects management education with information technology through subjects such as Database Management System, Management Information System, and E-commerce. Case-based study, project work, presentations, continuous evaluation, and internship are included within its academic approach.

Eligibility

Applicants must have:

• Completed twelve years of schooling or an equivalent qualification from a university, board, or institution recognized by Purbanchal University

• Secured at least 40 percent in 10+2, PCL, or an equivalent program

Course structure

The early semesters establish a base in mathematics, communication, economics, accounting, and management. The middle semesters cover finance, marketing, human resources, business law, taxation, operations, research, information systems, and organizational management.

The final semesters introduce supply chain management, E-commerce, specialization courses, capstone subjects, and an organizational internship.

Semester-wise BBA syllabus

The curriculum has 40 course components and distributes 120 credits equally across the eight semesters.

Specialization areas

Students select one specialization area and complete five courses from the six available subjects in that area.

Marketing

• Consumer Behavior

• Advertising and Sales Promotion

• Sales and Distribution Management

• Marketing of Services

• Brand Management

• Retail Management

Finance

• Capital Structures

• Working Capital Management

• Financial Institutions and Market

• Financial Derivatives and Risk Management

• Capital Investment and Financing Decisions

• Security Analysis and Portfolio Management

Human Resource Management

• Designing and Managing HR System

• Training and Development

• Organization Development

• Leadership and Team Building

• Industrial Relations

• Conflict Management and Negotiation

Accounting

• Advanced Cost Accounting

• Advanced Management Accounting

• Taxation Practices in Nepal

• Auditing

• Budgeting

• Company Accounts

International Business

• International Marketing

• International Finance

• Cross-Cultural Negotiations

• Export Promotion Management

• Forex Management

• Foreign Language—any one United Nations language except English

Assessment and examination

The medium of instruction and examination is English. For theoretical courses carrying 100 marks, assessment is divided between internal assessment and the semester-end examination.

Internal assessment includes class tests or term papers, attendance, group discussion or class participation, and presentations.

Students must maintain at least 80 percent attendance in each course to become eligible for the semester-end examination. The written semester-end examination is conducted by the university and carries 70 marks.

Internship

The five-credit internship is included in the seventh semester. Students spend eight weeks in an organization and apply management concepts to practical work.

The internship develops exposure to organizational analysis, financial analysis, marketing analysis, workplace communication, report writing, and the preparation of practical recommendations.

Internship evaluation carries 100 marks:

• Organization’s evaluation: 20 marks

• Written internship report: 40 marks

• Viva-voce examination: 40 marks

The written report is assessed for format, content, writing, and analysis. The viva examines presentation skills, understanding of the organization and assigned work, communication, and responses to questions.

Skills developed through the program

The combination of foundation, core, specialization, capstone, and internship components can help students develop:

• Business communication and presentation

• Accounting and financial analysis

• Marketing planning and market analysis

• Human resource and organizational management

• Quantitative and statistical analysis

• Research and report writing

• Business information-system awareness

• Project and operations management

• Strategic and entrepreneurial thinking

• Organizational observation and problem analysis

Development in these areas depends on academic participation, project work, specialization choice, internship engagement, and individual practice.

Scholarships

SASTHM offers admission-stage scholarships under the following categories:

• Meritorious Scholarship

• Need Based Scholarship

• Under Privileged Scholarship

• SASTHM Students Scholarship for students who completed intermediate or 10+2 studies at Arniko Boarding School, Biratnagar

Admission-stage scholarship decisions consider academic performance, entrance examination results, and interview performance. These scholarships remain valid for the first semester.

BBA students may apply for a Performance Based Scholarship in later semesters. Eligibility for the succeeding semester depends on internal grades earned in the previous semester.

Career and further study direction

Graduates may explore entry-level opportunities related to business administration, accounting, banking and insurance, finance, marketing, human resources, operations, project coordination, supply chain activities, E-commerce, and organizational management.

The entrepreneurship component may also support students who plan to develop or manage a business. Career outcomes depend on academic performance, practical skills, experience, specialization, location, and available opportunities.

The course can support postgraduate study in management. SASTHM also offers a Master in Business Administration program affiliated with Purbanchal University.

Who may consider this course?

The BBA program may suit students interested in business, management, finance, marketing, accounting, entrepreneurship, information systems, or organizational work.

Students should be prepared for numerical subjects, written assignments, presentations, group activities, research work, examinations, specialization study, and an eight-week internship. The course offers broad management education rather than training for only one business function.