The Nepal Tourism Board (NTB) is organizing the first-ever "Kukur Tihar Reel Contest 2026" to promote Nepal's tourism and culture worldwide through digital platforms.
According to the Board, the competition is being organized under the direction of Minister for Culture, Tourism and Civil Aviation Khadga Raj Paudel.
In Nepali tradition, dogs are regarded as symbols of loyalty, protection, and affection. On the second day of Tihar, known as Kukur Tihar, people worship dogs, offer them special food, and place garlands around their necks.
The main objective of the competition is to introduce international audiences to the close relationship between dogs and humans and the distinctive cultural traditions of Nepal through digital content.
Previously, under Minister Paudel's direction, traditional bamboo swings (Linge Ping) were installed at 100 locations across the country during the Dashain festival in collaboration with local governments and tourism-related organizations.
Participation Rules and Conditions
Individuals interested in participating in the Kukur Tihar Reel Contest 2026 must meet the following requirements:
1. Create an original and creative video reel related to Kukur Tihar and publish it publicly on their Instagram or Facebook account.
2. The video reel must be in English. English subtitles or an English voiceover are mandatory.
3. When publishing the video on social media, participants must use hashtags related to "Nepal Festival" and "Kukur Tihar."
4. Participants posting their videos on Instagram must tag the official "Nepal Tourism" account. Those posting on Facebook must tag the official "Nepal Tourism Board" page.
5. Participants must email a Google Drive link to their video along with the published social media video. The Google Drive link must provide permission to download and view the video.
Prize and Content Usage Rights
All videos submitted to the competition must be entirely original creations.
The creator of the best reel will receive a cash prize of Rs. 100,000 (one lakh rupees).
The Nepal Tourism Board has stated that it may use the submitted video materials for tourism promotion, publicity, and communication through various digital platforms.
Submission Deadline
Last Date for Submission: Mangsir 5, 2083 BS (November 21, 2026)
Interested participants must submit their audiovisual materials by the specified deadline.
The competition primarily targets young digital content creators. The Nepal Tourism Board believes the initiative will help promote cultural tourism by presenting Kukur Tihar to international audiences not only as a religious festival but also as a celebration of love, respect, and coexistence with animals.
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