The BSc (Hons) BM with Digital Marketing at Patan College for Professional Studies (PCPS College), Lalitpur, combines a business management degree with focused study in digital marketing and communications. The three-year undergraduate programme is delivered by Patan College for Professional Studies in academic partnership with the University of Bedfordshire, United Kingdom.
Students begin with numeracy, business development, management practice, and professional business study. The second year introduces marketing communications in the digital age, marketing for small and medium-sized enterprises, business research, risk, and organisational complexity. Final-year study moves further into digital business, digital communications strategy, marketing in a global setting, business continuity, and a substantial business project.
The course is relevant to students who want a management education while developing a stronger understanding of how businesses communicate, market products and services, and manage customer-facing activity through digital channels.
| Particular | Details |
|---|---|
| Course: | B.Sc. (Hons) in BM With Digital Marketing |
| Level: | Undergraduate |
| Duration: | 3 years |
| Total Credits: | 360 credits |
| College: | Patan College for Professional Studies |
| Location: | Kandevatasthan, Lalitpur, Nepal |
| Academic Partner: | University of Bedfordshire, United Kingdom |
| Study Area: | Business Management with Digital Marketing |
The programme combines the general study of business management with modules that concentrate on marketing communications and digital business.
Students do not study digital marketing separately from management. They also learn about business operations, professional development, risk, organisational complexity, research, and business continuity. This gives the digital marketing specialisation a wider management base.
The course develops in stages. The first year concentrates on business fundamentals. The second year adds marketing communications and SME marketing alongside research and management subjects. The final year brings digital business and digital communications strategy into the centre of study while retaining global marketing and business project work.
This structure allows students to examine digital marketing as part of wider organisational decision-making rather than only as a set of promotional tools.
The programme carries 120 credits in each academic year, making 360 credits across the three-year course.
| Code | Unit | Credit |
|---|---|---|
| AAF020-1 | Applied Numeracy for Business | 30 |
| BSS009-1 | Evolution and Revolution of Business | 30 |
| BSS010-1 | Management in Practice | 30 |
| MAR026-1 | Beginning Your Professional Business Journey | 30 |
The first year establishes the management and quantitative base for later study.
Applied Numeracy for Business introduces numerical work relevant to business study. Evolution and Revolution of Business examines changes in business practices and organisations, while Management in Practice brings attention to how management operates within businesses.
Beginning Your Professional Business Journey adds a professional-development component to the first year.
Together, these modules prepare students for the more specialised marketing, research, and management subjects introduced later.
| Code | Unit | Credit |
|---|---|---|
| BSS035-2 | Employability and the Future Workplace | 15 |
| BSS036-2 | Risk and Responsibility | 30 |
| BSS037-2 | Managing Business Complexity | 30 |
| MAR021-2 | Marketing Communications in the Digital Age | 15 |
| MAR039-2 | Marketing for SMEs | 15 |
| MAR042-2 | Data and Research Methods for Business | 15 |
The second year marks the programme's move into dedicated marketing study.
Marketing Communications in the Digital Age examines communication within a business setting where digital channels form part of the relationship between organisations and their audiences. Marketing for SMEs brings attention to marketing within small and medium-sized businesses.
Data and Research Methods for Business introduces research and evidence-based study. Students also continue developing their wider management knowledge through Risk and Responsibility and Managing Business Complexity.
Employability and the Future Workplace adds a professional element concerned with work and organisational change.
The combination means that marketing is studied alongside questions of risk, organisational management, research, and professional practice.
| Code | Unit | Credit |
|---|---|---|
| BSS081-3 | Digital Business | 30 |
| BSS083-3 | Business Continuity and the Planet | 30 |
| MAR013-3 | Digital Communications Strategy | 15 |
| MAR014-3 | Marketing in a Global Context | 15 |
| SHR020-3 | Business Project | 30 |
Digital study becomes more prominent in the final year.
Digital Business examines business activity in relation to digital operations and practices, while Digital Communications Strategy focuses more specifically on the planning of digital communication.
Marketing in a Global Context extends marketing study beyond a single domestic setting. Business Continuity and the Planet adds another management dimension concerned with the continued operation of organisations.
The 30-credit Business Project gives students a substantial final-year piece of work that can bring together research, analysis, management knowledge, and structured business study.
The programme is not designed as a short digital marketing training course. It remains an undergraduate business management degree with a digital marketing specialisation.
Students study management subjects throughout the programme, including:
Management practice
Business development and change
Risk and responsibility
Organisational complexity
Business research
Digital business
Business continuity
Professional development
Digital marketing study is developed through subjects including:
Marketing Communications in the Digital Age
Marketing for SMEs
Digital Communications Strategy
Marketing in a Global Context
This combination gives students the opportunity to examine marketing decisions alongside the broader needs of an organisation.
A marketing decision can involve more than selecting a communication channel. Businesses may also need to consider resources, customers, organisational priorities, risk, research evidence, and the wider market in which they operate.
Marketing Communications in the Digital Age appears in the second year as a dedicated 15-credit unit.
The module places communication within the digital side of business and gives students a basis for understanding how organisations maintain contact with customers and other audiences through contemporary communication channels.
Within the wider course, the subject connects with Management in Practice, Marketing for SMEs, Digital Business, and the later Digital Communications Strategy module.
This progression takes students from an introduction to digital-era communication toward more strategic study in the final year.
Marketing for SMEs gives the programme a specific focus on the marketing needs of small and medium-sized enterprises.
Smaller businesses can face different decisions from large organisations in areas such as resources, customer reach, communication, and market positioning. Studying SME marketing alongside wider management subjects allows students to consider marketing within those organisational limits and priorities.
The module also sits alongside Data and Research Methods for Business, helping connect marketing decisions with the collection and interpretation of business information.
Digital Communications Strategy is a final-year unit and moves the course beyond introductory digital communication.
Strategy involves making structured decisions about communication rather than treating individual digital activities as isolated tasks. Students can examine how communication relates to wider organisational and marketing aims.
The module is studied alongside Digital Business and Marketing in a Global Context, which gives final-year students a broader setting in which to consider digital communication decisions.
Digital Business carries 30 credits in the final year.
Its position in the course reflects the fact that digital marketing operates within businesses whose wider activities may also depend on digital systems and channels.
For a digital marketing student, understanding digital business can help connect customer-facing communication with the wider organisation. Marketing activity does not operate independently from management, business operations, research, or organisational priorities.
Marketing in a Global Context is included in the final year as a 15-credit unit.
The subject adds an international dimension to the programme by moving marketing study beyond a single local setting. It sits alongside Digital Communications Strategy and Digital Business, giving students an opportunity to consider how marketing decisions relate to differing markets and business circumstances.
Research enters the programme directly through Data and Research Methods for Business in the second year.
This module gives students a basis for working with information, developing research questions, and approaching business issues through organised investigation.
The final-year Business Project carries 30 credits. It provides a larger piece of academic work in which students can apply business knowledge and research methods to a defined subject.
Project work can require students to identify a business issue, gather or examine relevant information, analyse findings, organise an argument, and present conclusions in a structured form.
For digital marketing students, these research skills are useful because marketing decisions often require an understanding of customers, markets, communication performance, and other business evidence.
Students study at the PCPS campus in Kandevatasthan, Lalitpur.
Academic facilities relevant to business students include classrooms, tutorial rooms, project spaces, presentation facilities, group discussion areas, library resources, and computing access.
PCPS students also have access to University of Bedfordshire-linked digital services, including BREO, e, and the university e-library.
Presentation and group-work spaces can support business assignments that involve discussion, collaborative planning, research, and formal presentations.
The programme identifies entry routes for NEB, A-Level, and CBSE/ICSE applicants.
NEB (+2): Grade 12 with a minimum overall GPA of 2.4, stated as 60%.
A-Level: Minimum CCD grades with 3.5 credits, stated as C, C, and D.
CBSE/ICSE: Grade 12 with a minimum overall score of 60%.
Applicants must also meet one of the listed English-language requirements.
| Route | Requirement |
|---|---|
| Nepalese Grade 12 English: | Minimum 2.80, 70%, or B+ |
| University of Bedfordshire ELAS: | Not less than 5.5 in each band or minimum B+ |
| Pearson PTE Academic: | 59 in Listening, Reading, Speaking, and Writing |
| IELTS: | Overall 6.0, with no band below 5.5 |
| TOEFL iBT: | Listening 17, Reading 18, Speaking 20, Writing 17 |
PTE Academic Online and the TOEFL Home Edition are excluded from the stated accepted routes.
The admission requirements identify the following documents:
Grade 10 marksheet, certificate, and character certificate
Grade 11 marksheet
Grade 12 transcript
Grade 12 character certificate
Provisional certificate
Migration certificate
Citizenship certificate
Three passport-size photographs with a white background
Original documents are required for verification, and verified documents are required to be notarised.
Admission at PCPS follows a formal application and selection procedure.
The process includes:
Completion and submission of the admission form.
Review and registration of the application.
Common entrance examination.
Shortlisting after the entrance assessment.
Oral interview for shortlisted applicants.
Verification of original certificates and other required documents.
Applicants must also satisfy the academic and English-language requirements of the programme.
Based on the subjects included in the curriculum, students have opportunities to develop abilities in areas such as:
Business management
Digital marketing communication
Marketing for SMEs
Digital communications planning
Business research
Numerical business analysis
Understanding business risk
Working with complex organisational issues
Digital business
Global marketing
Presentation and communication
Business project development
The programme combines these areas rather than treating digital marketing as an isolated technical skill.
The course identifies several business-related career areas, including:
Digital Marketing
Business Analytics
Finance
International Business
Management Consulting
Human Resource Management
Marketing Management
Financial Analysis
Supply Chain Management
Operations Management
Project Management
Retail Management
Entrepreneurship and business ownership
These are possible areas connected with business and marketing study, not guaranteed job outcomes. Entry requirements differ between employers and positions, and some roles may require additional experience or specialist skills.
B.Sc. (Hons) in BM With Digital Marketing may suit students who are interested in business management but want a degree with a clear marketing and digital-business component.
It may appeal to students who want to understand how businesses communicate with customers, how marketing works within SMEs, how digital communication can be planned strategically, and how marketing decisions fit within wider organisational management.
Students should also be prepared for numeracy, business research, written assignments, presentations, group work, and a substantial final-year business project.
The programme is structured across three academic years and carries 360 credits.
PCPS delivers the programme in academic partnership with the University of Bedfordshire, United Kingdom.
The course includes Marketing Communications in the Digital Age, Marketing for SMEs, Digital Business, Digital Communications Strategy, and Marketing in a Global Context.
Yes. Students study management practice, business development, risk and responsibility, organisational complexity, professional development, research, and business continuity alongside digital marketing subjects.
Yes. Business Project is a 30-credit final-year unit.
The listed NEB requirement is Grade 12 with a minimum overall GPA of 2.4, stated as 60%.
Yes. The listed IELTS requirement is an overall score of 6.0, with no individual band below 5.5.
