Overview
BBA (Marketing) is a four year Bachelor Degree proram affiliated to London Metropolitan University. With International Business - BA (Hons) Business Administration:
This highly vocational course will provide students with marketing knowledge and skills that can be applied in many different sectors that takes a progressive and critical approach to the ways in which organizations identify and respond to their customer’s needs.
Year 1:
- Understanding Business Information
- The Corporate Environment
- Economics and society
- Fundamentals of Management
Year 2:
- Business Research and Decision Making
- International Business and World Markets
- Transnational Business Management
- Leading Innovation and Entrepreneurship
Year 3
- Strategy: Choices and Change
- Management Investigation and Dissertation
- Business without Borders
- Organising and Managing across Cultures
- International Finance and Trade
- Services Marketing
Year 4
- Creative Advertising and Copywriting (15 Cr)
- Digital Marketing (15 Cr)
- Brand Management (CIM Recognized)
- Consumer Public Relations (CIPR Recognized)
