BBA Marketing

BBA Marketing at Kathmandu College of Management (KCM), Gwarko, Lalitpur(affiliated with SIAM University)

BBA Marketing is a four-year undergraduate program that provides students with a comprehensive understanding of marketing principles and practices. It is designed to equip students with the knowledge and skills required to pursue a career in marketing, advertising, public relations, or related fields.

Course Outlines:

The course covers various topics, including consumer behavior, marketing research, advertising and promotion, sales management, e-commerce, and international marketing. The program also includes courses on general business subjects such as accounting, economics, and management.

Objectives:

The primary objective of the BBA Marketing program is to prepare students for careers in marketing by providing them with a solid foundation in the principles and practices of marketing. The program aims to develop students' analytical and critical thinking skills, ability to communicate effectively, and capacity to work collaboratively.

Eligibility:

Students who have completed their 10+2 or equivalent examination in any discipline with a minimum of 45% aggregate marks are eligible to apply for the program.

Learning Outcomes:

Upon completion of the BBA Marketing program, graduates will be able to:

1. Analyze consumer behavior and develop effective marketing strategies

2. Conduct market research and interpret the data obtained

3. Develop and implement advertising and promotional campaigns

4. Manage sales teams and design sales plans

5. Utilize e-commerce tools to drive sales and expand business

6. Understand and manage international marketing strategies

Scope:

The BBA Marketing program offers excellent career prospects in various industries, including advertising, market research, public relations, and sales. Graduates can pursue careers as marketing managers, advertising executives, brand managers, sales managers, and digital marketing specialists.

Career Prospects:

BBA Marketing graduates can expect to find a wide range of job opportunities in both national and international organizations. Some of the most popular job titles for marketing graduates include marketing executive, brand manager, sales manager, advertising executive, and digital marketing specialist.

Career Options:

Some of the most popular career options for BBA Marketing graduates are:

1. Marketing Executive

2. Brand Manager

3. Sales Manager

4. Advertising Executive

5. Digital Marketing Specialist

Why Choose this Course?

BBA Marketing offers students an exciting career path in an ever-changing industry. The program provides students with a strong foundation in the principles and practices of marketing, enabling them to pursue a career in various sectors.

Scholarship:

Kathmandu College of Management offers several scholarships to eligible students, including the Swangsri Sivakriskul Jehendar and Merit-Based scholarships. Students can apply for these scholarships after being admitted to the BBA Marketing program.

Contact Kathmandu College of Management's administrative office for detailed information on BBA Marketing, including fees, scholarships, facilities, counseling, eligibility criteria, etc.