Overview
The BA (Hons) Marketing with Digital Communication program at Sunway International Business School (Sunway College) is designed to equip students with the necessary knowledge and skills to excel in the ever-changing digital marketing world. The program focuses on combining traditional marketing concepts with digital marketing strategies to help students develop a thorough understanding of the marketing world.
Course Outlines:
The course is divided into 6 semesters, with each semester consisting of different modules such as Introduction to Marketing, Consumer Behaviour, Social Media Marketing, Digital Marketing Analytics, and more. Students will also work on a final year project to apply their learnings in a practical setting.
Objectives:
The objectives of this program are to provide students with a comprehensive understanding of marketing and digital communication, to help them develop analytical and critical thinking skills, and to prepare them for a career in the marketing industry.
Eligibility:
To be eligible for this program, students must have completed their +2 (or equivalent) with a minimum of 55%. They must also have a minimum GPA of 2.6 in their +2 (Science/Management) or equivalent degree.
Learning Outcomes:
Upon completion of this program, students will have a thorough understanding of marketing and digital communication concepts. They will also develop strong analytical and critical thinking skills, as well as effective communication and team-working skills.
Scope:
The scope of this program is vast, with numerous career opportunities available in various industries such as advertising, public relations, digital marketing, brand management, and more.
Career Prospects:
Graduates of this program can pursue various career paths such as digital marketing executive, social media strategist, brand manager, advertising executive, public relations officer, market researcher, and more.
Career Options:
The BA (Hons) Marketing with Digital Communication program provides students with a range of career options in different industries such as advertising, public relations, digital marketing, brand management, and more.
Why Choose this Course:
This program is ideal for students who are interested in marketing and digital communication and want to pursue a career in this field. The program is designed to equip students with the necessary skills and knowledge to excel in the marketing industry.
Scholarship:
Sunway College offers a range of scholarships based on CGPA in +2 or any equivalent degree. The scholarship can range from 20% to 50%.
