MBA in Marketing

MBA in Marketing (MBA - M) at Central Department of Management (CDM), Tribhuvan University, Kirtipur, Kathmandu, Nepal

Course Overview:

The MBA in Marketing (MBA - M) program at the Central Department of Management (CDM), Tribhuvan University, is a specialized program designed to provide students with a comprehensive understanding of marketing principles and strategies. It equips students with the knowledge and skills necessary to excel in various marketing roles in organizations.

Course Outlines:

The MBA - M program covers a wide range of subjects, including:

1. Marketing Management
2. Consumer Behavior
3. Advertising and Promotion Management
4. Brand Management
5. Sales Management
6. Market Research and Analysis
7. Digital Marketing
8. International Marketing
9. Strategic Marketing
10. Product Development and Innovation

Duration:

The MBA - M program has a total duration of two years, divided into four semesters. Each semester consists of approximately six months of study.

Objectives:

The key objectives of the MBA - M program are:

1. To develop a strong understanding of marketing theories, concepts, and practices.
2. To enhance analytical and strategic thinking skills in the context of marketing decision-making.
3. To provide knowledge of consumer behavior, market research, and branding strategies.
4. To develop skills for digital marketing and leveraging technology in marketing initiatives.
5. To prepare students for leadership roles in marketing and related fields.

Eligibility:

To be eligible for admission to the MBA - M program, applicants must have a Bachelor's degree in any discipline from Tribhuvan University or any other university recognized by Tribhuvan University.

Learning Outcomes:

Upon successful completion of the MBA - M program, students will be able to:

1. Analyze consumer behavior and develop effective marketing strategies to target specific customer segments.
2. Apply marketing research techniques to gather and analyze data for making informed marketing decisions.
3. Develop and manage brands to create a strong brand identity and enhance brand equity.
4. Design and implement advertising and promotional campaigns to effectively communicate with target audiences.
5. Utilize digital marketing tools and platforms to drive customer engagement and enhance online brand presence.
6. Understand the global marketing landscape and develop strategies for international markets.

Scope:

The MBA - M program provides graduates with excellent career opportunities in various sectors, including:

1. Marketing and Brand Management: Marketing roles in organizations across industries, managing brands, and developing marketing strategies.
2. Advertising and Promotion: Advertising agencies, media companies, and marketing communications firms.
3. Market Research and Analytics: Market research firms, consulting firms, and organizations with a focus on data-driven marketing decisions.
4. Digital Marketing: Digital marketing agencies, e-commerce companies, and organizations with an emphasis on online marketing.
5. Sales and Business Development: Sales management roles, business development, and key account management positions.

Fees Structures:

For detailed information on the fees structure, interested individuals can contact the administration office of the Central Department of Management (CDM), Tribhuvan University.

Career Prospects:

Graduates of the MBA - M program have excellent career prospects, including:

1. Marketing Manager
2. Brand Manager
3. Advertising Manager
4. Market Research Analyst
5. Digital Marketing Specialist
6. Sales Manager
7. Business Development Manager
8. Product Manager
9. Marketing Consultant
10. Market Analyst

Career Options:

The MBA - M program provides graduates with a range of career options, including positions in:

1. Corporate Marketing Departments
2. Advertising Agencies
3. Market Research Firms
4. Digital Marketing Agencies
5. Sales and Business Development
6. Consulting Firms

Why Choose this Course:

There are several reasons to choose the MBA - M program at CDM, Tribhuvan University:

1. Specialized Marketing Focus: The program provides specialized knowledge and skills specifically tailored for a successful marketing career.
2. Industry-Relevant Curriculum: The curriculum is designed to align with the latest marketing trends and practices, ensuring graduates are well-prepared for the dynamic marketing landscape.
3. Practical Application: The program emphasizes the application of marketing concepts and strategies through case studies, projects, and real-world simulations.
4. Networking Opportunities: Students have the opportunity to connect with industry professionals, alumni, and fellow students, fostering valuable networks and collaborations.

Scholarship:

Tribhuvan University offers various scholarships to support deserving students. Eligible students can apply for merit-based scholarships, need-based scholarships, and special scholarships. Details regarding available scholarships and application procedures can be obtained from the administration office of Tribhuvan University.

The MBA in Marketing (MBA - M) program at CDM, Tribhuvan University, provides students with a comprehensive education in marketing, equipping them with the knowledge and skills necessary for a successful career in the marketing industry. With a specialized curriculum, diverse career prospects, and opportunities for scholarships, this program serves as an excellent choice for individuals aspiring to excel in the field of marketing.