Bachelor in Digital Business Management (BDBM)

Bachelor in Digital Business Management (BDBM) at Rajarshi Janak University

If you're a Management or IT-interested student in Nepal exploring future-focused academic programs, the Bachelor in Digital Business Management (BDBM) at Rajarshi Janak University (RJU), Janakpurdham, offers a specialized opportunity.

This course is structured to help students understand how businesses operate in today’s technology-driven environment.

It integrates modern digital tools with essential business knowledge, making it relevant for students aiming to navigate the evolving corporate world.

RJU’s BDBM program is grounded in government-recognized academic frameworks. It is offered from the Central Campus in Dhanusha and emphasizes the needs of Nepal's growing digital economy.

Through eight semesters of guided study, the program develops students’ skills in digital marketing, data analytics, e-commerce, cybersecurity, and digital project management.

Highlights

• Program Duration: 4 years (8 semesters)

• Total Fees: NPR 2,40,000 (including tuition, labs, exams)

• Total Credit Hours: Structured as per the university academic credit policy

• Location: Rajarshi Janak University, Central Campus, Janakpurdham

• Eligibility: +2 or equivalent with a minimum of 45% or CGPA 1.8 with "D" grade in all subjects

• Mode of Entry: Entrance exam and merit-based admission

Curriculum Details

Here’s what you’ll study over the course of four years:

• Digital Marketing

• E-Commerce Strategy

• Cybersecurity in Business

• Business Communication

• Financial and Human Resource Management

• Business Data Analytics

• Project Management in Digital Contexts

• Digital Innovation and Entrepreneurship

Courses are delivered through lectures, labs, and industry engagement modules. The curriculum ensures that students develop both academic understanding and hands-on skills.

Objectives

• Build strong knowledge in business fundamentals

• Train students to operate digital platforms and tools

• Encourage critical thinking in digital business settings

• Promote ethical use of data and technologies

• Develop management and leadership capability for digital initiatives

Scope

Students often ask: “What can I do after completing BDBM?”
This course prepares graduates for employment in:

• E-commerce firms

• Marketing and consulting agencies

• Financial and banking sectors

• Tech startups and digital product teams

• Public digital services and governance projects

Learning Outcomes

Graduates will be able to:

• Apply digital marketing techniques effectively

• Use data to support business decisions

• Manage and secure business data and systems

• Plan and execute digital transformation projects

Skill Development Modules

Throughout the program, you’ll develop:

• Analytical thinking

• Digital platform fluency

• Leadership and collaboration

• Written and verbal communication

• Strategic problem-solving skills

Teaching Methodology

• Classroom lectures with real-world case studies

• Software lab sessions and group projects

• Guest lectures by business professionals

• Final year research project or industry internship

Admission Requirements

To be eligible for the BDBM program:

• Completion of +2 or equivalent with 45% or CGPA 1.8 (minimum D grade in all subjects)

• Submission of required documents

• Passing the entrance examination

Career Opportunities

Career options include:

• Digital Marketing Manager

• Data Analyst

• E-Commerce Specialist

• Cybersecurity Consultant

• Business Analyst

• Project Manager in digital sectors

Scholarships and Financial Aid

Scholarships are available as per government and university guidelines:

• Inclusion-based quotas (e.g., Dalit, Aadibasi Janajati, women, Madhesi)

• Merit-based awards for top performers

• Support for economically disadvantaged students

Why Choose This Course?

Not sure where digital business fits into your future? This program is ideal for students who:

• Are interested in how technology changes business

• Want to gain practical knowledge in digital operations

• Prefer a career with flexible opportunities across sectors

BDBM at RJU offers a focused academic path with strong real-world applications.

Conclusion

The Bachelor in Digital Business Management at Rajarshi Janak University is a forward-thinking academic option rooted in real needs of Nepal’s workforce. It prepares students to lead, manage, and innovate within today’s digitally powered business sectors—without losing sight of core business principles. If you’re looking to prepare for the next wave of digital opportunity, this course offers a solid starting point.