BA (MICE Event) Management (BAMM) at Yeti International College, Buddhanagar, Kathmandu is an undergraduate program linked to Sripatum University (SPU), Thailand, with a study focus on Meetings, Incentives, Conferences, and Exhibitions (MICE). Students who want a career around events often feel two pressures at once: families want “safe” career options, and students want work that matches their strengths. BAMM sits at that intersection when you like planning, people management, coordination, and problem-solving under deadlines.
Yeti International College has operated in Kathmandu since 2005 and runs both Tribhuvan University and SPU-linked programs in the same academic setting. That matters for you because you study event management inside a college environment that also teaches hospitality, aviation business, IT, and management programs, so peer learning and cross-program exposure can happen naturally.
Program name: BA (MICE Event) Management (BAMM)
Duration: 4 years
Total credits: 130
Structure: 8 semesters
Intake months: March / July / November
Learning emphasis: industry-led training, live event participation, digital event tools, and client presentation practice
MICE is a professional segment of tourism and business services where events are planned for clear outcomes: product launches, corporate meetings, exhibitions, conferences, trade fairs, incentive travel, and stakeholder gatherings. BAMM builds your ability to move from an event brief to a workable plan, then to delivery, and finally to evaluation.
The program overview presented for BAMM highlights three core learning directions: event planning and logistics, internships linked to event and tourism organizations, and participation in real conference or trade fair projects. Students who enjoy structured work often do well here. Students who dislike uncertainty can still succeed, but they need to build tolerance for last-minute changes, vendor delays, and client revisions.
The curriculum list available in the shared profile outlines Semester I and Semester II modules for Year 1. If you want a semester-by-semester breakdown for Semesters III–VIII, you will need the official curriculum sheet from the college’s academic office (or you can upload it here and I will write the next-year details in the same format).
Semester I combines general skills with the first event subjects. Students study:
General Psychology
Future Skills
Intermediate English
Intro to IT and Applications
Tools for the Digital Age
Introduction to Event Management
Venue and Facility Management
Practical meaning for students: psychology supports teamwork, persuasion, and conflict handling during event prep. IT and “tools” support the everyday workflow of schedules, budgeting sheets, vendor lists, registrations, and documentation. Event management and venue management start your professional vocabulary early, so you can speak clearly with clients, hotels, halls, vendors, and partners.
Semester II keeps the general skill track and adds subjects that connect directly to client-facing work. Students study:
Advanced English
Principle of Marketing
Introduction to Economics
Personality and Identity Development
Customer Relationship Management
Planning and Financial Management for MICE
Event Leadership and Communication
Practical meaning for students: CRM connects to handling inquiries, keeping records, follow-ups, and client satisfaction. Planning and financial management is where students start thinking like an organizer who must justify costs and control risk. Leadership and communication supports briefing teams, negotiating with vendors, presenting proposals, and reporting after events.
BAMM highlights point to four learning practices: training led by industry, participation in live events, use of digital event tools, and client presentation practice. That mix is important for Nepali students because entry-level event roles often require “proof you can handle real work,” not only classroom marks.
Campus resources mentioned in the same profile also matter for day-to-day learning. The college reports computer labs and a dedicated internet line that can support many students at once. Students also use classrooms with multimedia and audio-visual support, which helps for presentations and group briefings. A library and reading lounge with journals and periodicals supports research and case reading, which is useful for event proposals and market understanding.
BAMM students typically build skills in four clusters, based on the Year 1 subject direction and the program highlights:
Event planning and operations: event briefs, timelines, checklists, vendor coordination
Budgeting and control: cost plans, negotiation logic, finance basics for events
Client handling: CRM habits, feedback handling, proposal presentation
Communication under pressure: team leadership and clarity during changes
The profile lists common outcomes linked to BAMM roles such as Event Coordinator, Conference Planner, Corporate Event Manager, and Exhibition Organizer. Students often begin as coordinators or assistants, then move toward account roles (client relationships), production roles (operations and logistics), or venue and supplier management roles.
BAMM at Yeti International College fits students who want an event management degree in Kathmandu with structured semester learning, early exposure to event and venue subjects, and practice in client presentations and digital event tools. Your best next step is to request the official BAMM curriculum for Semesters III–VIII plus the admission and assessment rules, so your plan is based on verified details.
MICE refers to Meetings, Incentives, Conferences, and Exhibitions, which the program frames as the professional event industry focus.
The program runs for 4 years, totals 130 credits, and follows an 8-semester structure.
The intake months listed are March, July, and November.
Semester I includes Introduction to Event Management and Venue & Facility Management alongside English, IT, and general subjects. Semester II includes CRM, planning and financial management for MICE, and event leadership and communication.
The profile mentions an affiliation with Sripatum University (SPU), Thailand, under which programs such as BAMM operate.
